The coffee market today recorded an impressive price increase, drawing more attention from consumers who are looking for reputable coffee brands that balance both quality and value. In response to this trend, Goce Coffee offers a diverse range of choices, from unique salted coffee to Gentlemen and Ladies drip bag coffee, allowing coffee lovers to easily enjoy the authentic flavor of Vietnamese beans right at home.

Market Overview

On the morning of September 23, both domestic and global coffee markets continued their upward trend. Coffee prices remained high, reflecting a mix of factors: unstable weather in Brazil, declining inventories, and new U.S. trade policies.

Experts warn this is a sensitive stage, with supply and demand showing unpredictable fluctuations.

Domestic Coffee Prices

In the Central Highlands and several southern provinces, coffee prices ranged from 111,500 – 112,200 VND/kg, up 500 VND/kg from yesterday.

• Dak Lak – Vietnam’s largest coffee-growing region – recorded 112,000 VND/kg.
• Gia Lai & Lam Dong traded at 111,500 – 111,800 VND/kg.

Compared to the same period last year, coffee prices have doubled. This boosts farmers’ profits but poses challenges for exporters in signing long-term contracts due to volatile price risks.

Many farming households are currently holding back stocks, waiting for further price increases, which temporarily restricts supply to the market.

Global Coffee Prices

• On the London exchange, November 2025 robusta futures rose 145 USD/ton, reaching 4,280 USD/ton – a rare high.

• On the New York exchange, December 2025 arabica futures increased 9.35 US cents/pound, to 368.25 US cents/pound.

The simultaneous rise of both robusta and arabica in one session highlights the market’s sharp reaction to global supply–demand signals.

Key Drivers

• Weather in Brazil: Heavy rainfall in key growing regions may reduce yields for the 2025/26 crop.
• U.S. trade policy: New import tariffs on South American goods, including coffee, are disrupting trade flows.
• Falling inventories: Certified stocks on exchanges continue to decline, fueling price hikes.

Analysis & Forecast

Current price hikes mainly reflect short-term supply shortages rather than long-term structural changes. Future movements will depend on:

• Harvest progress in Vietnam and Indonesia.
• Weather conditions in Brazil.
• U.S. and European financial policies.

If unfavorable conditions persist, robusta prices are likely to stay above 4,200 USD/ton. Conversely, if supply improves, prices may cool toward year’s end.

Impact in Vietnam

• For farmers: Prices above 112,000 VND/kg are encouraging, though high production costs still reduce profit margins.
• For exporters: Higher prices boost contract values but also increase risks in long-term agreements.
• For consumers: Rising raw material costs may push up the price of roasted and instant coffee. However, this also gives Vietnamese brands the chance to assert true value rather than competing only on low prices.

Goce Coffee – The Choice for Vietnamese Coffee Lovers

Amid global price volatility, choosing a trusted brand is crucial. Goce Coffee offers a diverse range of products:

• Gentlemen Coffee – strong and bold drip bag coffee for men.
• Ladies Coffee – smooth, sweet, and elegant drip bag coffee for women.
• Goce Salted Coffee – a unique blend of bitterness and a touch of savory creaminess.
• Pure Instant Coffee – convenient yet preserving the authentic Vietnamese bean flavor.

Goce Coffee's  strength lies in preserving the original taste of Vietnamese coffee beans while ensuring convenience and safety. Despite rising raw material costs, Goce maintains a balance between quality and price, giving consumers peace of mind with every cup.

The market is entering a highly dynamic phase with both opportunities and risks. For Vietnamese consumers, beyond tracking daily price movements, finding reassurance in reputable brands like Goce Coffee means enjoying authentic Vietnamese coffee that continues to thrive and expand globally.