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Here's where it came from, why the flavor works so well, and how to make your own cup at home.
The Story Behind Ca Phe Muoi
Vietnamese salt coffee was born in 2010 at a small café on Nguyen Luong Bang Street in Hue, Vietnam's former imperial capital. The idea behind it was simple: soften the sharp bitterness of traditional Vietnamese coffee without relying purely on sugar. The solution was to brew a strong cup of coffee, sweeten it with condensed milk, and top it with a layer of whipped cream lightly seasoned with salt.
The original salt coffee shop on Nguyen Luong Bang Street
What began as a regional specialty gradually spread across Vietnam as cafés started creating their own versions. Within a short time, the drink had made its way from sidewalk stalls to modern coffee chains nationwide. Then it went global - several international coffee chains in the US have since launched their own take on it, and travelers who once sought out Hanoi's egg coffee are now adding salt coffee to their must-try list when visiting Vietnam.
Why Salt Actually Makes Coffee Taste Better
It sounds strange, but there's real science behind it. Your tongue has taste receptors dedicated to detecting bitterness. A small amount of salt interferes with those receptors, muting the bitter notes in coffee before your brain fully registers them. Once the bitterness fades, coffee's natural sweetness and rich, nutty undertones come forward - much like how a pinch of salt makes caramel taste deeper and richer rather than salty.
Combined with condensed milk - a signature ingredient in Vietnamese coffee - and a light layer of salted cream on top, the result is a fully balanced cup: bitter, sweet, creamy, and just faintly salty in every sip.
From a Small Café in Hue to a Global Trend
What makes salt coffee's rise particularly interesting is how organically it spread - no major marketing push behind it. Vietnam is already the world's second-largest coffee exporter, and its bold coffee culture - strong Robusta beans, condensed milk, slow phin brewing - has long fascinated coffee lovers internationally. Salt coffee gave that culture a new, shareable moment: visually simple, easy to capture in a 30-second video, and different enough from a standard latte to be worth posting about.
As the trend spread across social platforms, it did exactly what every successful food trend does: it made people want to try making it themselves, whether at a specialty café, a major chain, or their own kitchen.
How to Make Vietnamese Salt Coffee at Home
Whip the salted cream → brew the coffee → top the glass
You don't need to fly to Hue to enjoy it. Here's a simple version you can make with everyday ingredients:
Iced Vietnamese Salt Coffee
- Brew a strong cup of coffee (a traditional phin filter or any strong brew works well).
- Stir in 1-2 tablespoons of condensed milk.
- Pour over ice.
- Whip a small amount of heavy cream with a pinch of salt until soft and smooth.
- Spoon the salted cream on top - don't stir it in right away, so you keep that signature layered look.
Hot Vietnamese Salt Coffee Follow the same steps but skip the ice, spooning the salted cream directly onto the hot coffee. Let the cream slowly melt in as you drink.
The Easiest Way to Try It: Goce Salted Coffee
Goce Salted Coffee 3-in-1
If you'd rather skip whipping cream and gathering ingredients, Goce's Salted Coffee – Instant Coffee 4 in 1 is built for exactly this craving - the signature sweet-salty balance of ca phe muoi, ready in a single sachet. It's the fastest way to try the trend, whether you're at home, at the office, or introducing friends abroad to Vietnamese coffee culture.
For a closer look at why the flavor works so well, see our article on what salt actually does to coffee.
FAQs
Is Vietnamese salt coffee very salty? No. Only a small amount of salt is used - just enough to soften bitterness and bring out the sweetness. A well-made cup should taste balanced, not salty.
Should I drink it hot or iced? Both are popular. The iced version is more common thanks to Vietnam's warm climate, but the hot version is well loved too, especially in cooler months.
Is there a ready-made version I can buy? Yes. Goce's Salted Coffee 3-in-1 recreates the signature flavor in a convenient instant format, so there's no need to prepare the salted cream yourself.
Where did Vietnamese salt coffee originate? It started at a small café called Ca Phe Muoi on Nguyen Luong Bang Street in Hue, Vietnam, in 2010, and has since spread across the country and internationally.
Discover Goce's full range of instant coffee, including Salted Coffee 3-in-1, at gocecoffee.com.
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How many people know 9 unique benefits of coffee?
Coffee has two important ingredients: adenosine and dopamine, those are helped to create the excitement and the stimulate emergy of body.
- Adenosine is a type of nucleotide, it has ability to ...
What is Latte? Learn About The Type Of Coffee That Is Loved Around The World
What is Latte? Latte is a type of coffee quite familiar to many people, present on most drink menus. Join Goce Coffee to learn more about Latte coffee as well as the art of creating a "standard" cup ...
What is Latte? Learn About The Type Of Coffee That Is Loved Around The World
What is Latte? Latte is a type of coffee quite familiar to many people, present on most drink menus. Join Goce Coffee to learn more about Latte coffee as well as the art of creating a "standard" cup ...
What is Latte? Learn About The Type Of Coffee That Is Loved Around The World
What is Latte? Latte is a type of coffee quite familiar to many people, present on most drink menus. Join Goce Coffee to learn more about Latte coffee as well as the art of creating a "standard" cup ...
What is Latte? Learn About The Type Of Coffee That Is Loved Around The World
What is Latte? Latte is a type of coffee quite familiar to many people, present on most drink menus. Join Goce Coffee to learn more about Latte coffee as well as the art of creating a "standard" cup ...
What is Latte? Learn About The Type Of Coffee That Is Loved Around The World
What is Latte? Latte is a type of coffee quite familiar to many people, present on most drink menus. Join Goce Coffee to learn more about Latte coffee as well as the art of creating a "standard" cup ...
What is Latte? Learn About The Type Of Coffee That Is Loved Around The World
What is Latte? Latte is a type of coffee quite familiar to many people, present on most drink menus. Join Goce Coffee to learn more about Latte coffee as well as the art of creating a "standard" cup ...
